Don MacPherson

Don MacPherson is Executive Director of think2perform RESEARCH INSTITUTE, a non-profit organization committed to advancing moral, purposeful, and emotionally intelligent leadership. t2pRI works with Ph.D. candidates who are conducting leadership research, funds their research, and shares it with the organization’s global audience. Don identifies and selects the research candidates, leads fundraising efforts, and manages the research distribution.

A five-time entrepreneur, Don spent 25 years researching the employee and customer experiences, the attributes of great leadership, and how healthy organizational cultures are created and sustained. Since 2018, Don has been the host of 12 Geniuses – a podcast for curious and voracious learners. Don interviews exceptional people about trends and technologies changing the way we live and work.

An avid traveler and volunteer, Don has visited 74 countries and has mentored African American youth for the last 27 years. He is co-founder of the Inner City Ducks – an organization changing the lives of 100 young athletes in the Camden neighborhood of North Minneapolis. He is also a board member for Harmony Foundation, a drug and alcohol addiction treatment facility in Estes Park, Colorado.