Maine HR Convention: May 12-15, 2020 – Samoset Resort, Rockport, ME

The following information is from the completed 2019 event. Please check back in the fall for details on next year. 


Help Your Employees Help YOU Attract Talent: A Guide to Cultivating Employer Brand Ambassadors

Thursday, May 9th, 2019 @ 10:15 am - 11:45 am

What’s it all about? With good, qualified talent so hard to find, we often forget that the best leads may come from within. Referred candidates are 55% faster to hire, and after two years, retention of referred employees is 25% higher than those recruited through a job board. So it’s no surprise that 82% of employers rate employee referrals above all other sources for generating the best return on investment. David Lee (Human Nature at Work) joins us to ask the question: how effective is your current Employee Referral Program? Do your employees know how to communicate your Employer Brand, your Employee Value Proposition, and why their talented friends should work for YOU? In this session, learn how to help your employees tell your story in a compelling way that allows you to attract talent effectively and efficiently.

Why you’ll want to participate in this session.

  • Learn the value of cultivating employer brand stories from the very beginning of the employee lifecycle.
  • Design strategies to help your employees recognize and tell your employer story in a compelling way, then capture these stories for use as a recruitment tool.
  • Assess real-world examples of referral program successes and failures. What makes them celebrated and valuable to the organization?

Approved for SHRM credit and HRCI general (HR) credit.

Program Faculty: David Lee