Maine HR Convention: May 8 – 11, 2023


KEYNOTE: Finding A Better Way

Tuesday, May 9th, 2023 @ 2:45 pm - 4:00 pm

Using Behavioral Economics To Increase Diversity

What makes someone apply to a job opening? And, once hired, what makes an employee stay? How can we be more inclusive in our organizational practices? HR professionals are plagued with these questions and more, daily. But at the heart of the profession there is one not-so-simple question: Why do people do what they do? The answer is partially economics and partially psychology. As such, Behavioral Economist Prof. Laura K. Gee might just have some answers. In this talk, Prof. Gee will discuss how to increase diversity throughout the employee lifecycle: from getting a diverse applicant pool and encouraging people to apply, to retaining your workers with an eye toward breaking down systemic barriers. Prof. Gee uses both (1) her personal stories from her experience as a mixed-race woman in the traditionally non-diverse Economics profession and (2) her own data-driven Behavioral Economics research with companies like LinkedIn and Facebook to illustrate and hows and whys of increasing diversity.

Applying for SHRM credit and HRCI Business Credit

Program Faculty: Laura Gee