Strategic HR at Mount Washington: Oct 25-27, 2020 – Bretton Woods, NH

The following information is from the completed 2019 event. Please check back in the spring for details on next year. 


Workshop C: When Marketing Meets HR

Monday, October 28th, 2019 @ 10:00 am - 11:45 am

The Dynamics of Building a Communication Enterprise

What’s it all about? In a perfect world, a company’s internal and external messaging would be a seamless blend of accurate content that matches company values and reflects the company’s culture. The communications would be unique, but aligned, akin to first cousins. They would better position the product and services brand in the marketplace, and at the same time enhance employee trust and engagement. Not so easy to do! And, that is why many organizations are rethinking the relationships among HR, marketing, and public relations. This creative workshop will showcase some of the new models at work, and it also will provide an intriguing exercise or two that will help you better understand the HR/marketing connection. Jon Greenawalt of SharkNinja and Sheri Clement of IDEXX lead this session.

Why you’ll want to participate in this session.

  • Discover the value of aligning internal and external communications and its impact on strategic goals, such as organizational effectiveness, diversity and inclusion enhancement, and workforce development.
  • Learn how to encourage HR leadership as the developer and influencer of the company’s internal conversation platforms.
  • Make sure that HR in turn knows the language of the business so that these internal communications promote the organization’s mission, contribute to the bottom line, and connect with the various stakeholders.

Approved for: SHRM Credit- 1.75 PDCs; and HRCI Credit- 1.75 Business Credits.

Program Faculty: Jon Greenawalt, Sheri Clement